5: Tips on how to define your ideal client

Uncategorized Jun 12, 2019

Do you have any idea who your services or products are meant for? I'm sure you've thought of a target audience (female, 25-40, high income), but have you thought of any specific problems your audience might have?

The secret to online marketing success is speaking to one specific person. Your reader needs to feel understood in order to see you as an authority figure on your expertise.

Figuring out what that specific issue is and how you can tap into that in your Instagram marketing is a difficult subject. That's why I recorded this podcast!

Biggest takeaways from this podcast

  • Why is it important to know who you're talking to?
  • Different types of problems
  • Understanding the sales rainbow
  • Defining pain points
  • 4 things your ideal client wants

Thanks for listening!

Thank you so much for tuning in to this episode! 

If you liked this episode, and would like to hear more, please feel free to leave an honest review on iTunes.

Any podcast topic suggestions? Drop me a DM on...

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3: How to write converting captions on Instagram. The secret formula to captions that trigger engagement.

show notes Jun 12, 2019

Do you use Instagram for business? Great, then this podcast is for you. In this episode, I'm covering how to write converting captions. Captions that trigger engagement from your audience.

When people use Instagram, they want to be entertained, informed or inspired. Kind of like reading a magazine or a newspaper, right? So try to write your captions in that form. Small hint: start with an attention grabbing headline. 

Want to know the formula and writing techniques I use to write my captions? Click on the play button at the top. 

Biggest takeaways from this podcast

  • How people generally use Instagram
  • What type of content a business profile should have
  • How to add value to Instagram using content marketing
  • The secret formula to writing converting captions
  • A discount code for my coaching service ;)

The tools I was talking about...

White space in Instagram captions

Headline inspiration

Thanks for listening!

Thank you so much for tuning in to this episode! 

If you...

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2: How to use DMs to hack the Instagram algorithm. DM-ing your followers on Instagram & relationship selling

show notes Jun 12, 2019

You've probably had them before: DMs from people who pitch their e-book in the first sentence.

Stop it! It doesn't work.

If you want to sell on Instagram, you better not push your services in everyone's face. There are better ways to build your brand and get people interested in your product.

Many online entrepreneurs put the focus on creating a product and then selling it. However, you should actually be working backwards. For succes, create an engaging tribe first. Put effort into creating a loyal following. Once you have that relationship with your tribe, you can do your market research and create a product as an answer to what your audience wants (and needs).

DMing people is a great way to get to know your audience in a non sleezy and salesy way. 

Feel awkward messaging your ideal customer? In this podcast I'm giving you 5 reasons to connect with your audience and what to say. 

Biggest takeaways from this podcast:

  • How the Instagram algorithm has...
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1: How to use content marketing effectively & 3 types of readers you have to create content for

show notes Jun 12, 2019

Are you scared you're giving away too much information with your content marketing strategy? You're not the only one. Many solopreneurs are hesitant when it comes to sharing their secret sauce.

But why? 

Many solopreneurs think that by giving away free knowledge:

  • they will not get customers because the knowledge is already available for free, or
  • their competition is going to "steal" their ideas

I'm here to tell you in this podcast that those two bullet points are bullsh* because there are different types of readers. Ready to dive into these three types of readers? Scroll up and listen to the podcast. 

Biggest takeaways from this podcast:

  • What content marketing is
  • Why content marketing is important for your business
  • Why you shouldn't feel scared for sharing "free" knowledge
  • The 3 types of readers of your content
  • 2 of these 3 are potential clients
  • How to get potential clients from your content marketing

Thanks for listening!

Thank you so much for tuning in to this...

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My favorite podcasts (growing list)

Uncategorized Jun 10, 2019

I think I've been living under a rock....for the past 5 years! Because I just discovered the power of podcasts. As in, I am listening to podcasts day and night now. On my morning commute. Before I go to bed. While I work out. All the time! And I feel like I'm learning so much and I have my personal business coach right at the tips of my fingers.  

On Instagram Stories, I asked how many of you are listening to podcasts right now. The answer surprised me! So many of you are already listening (by 86%). And I just thought, why not share my favorite podcasts with you. Feel free to add your own in the comments or dm me on Instagram. I am definitely looking for more podcasts to listen to!

Tip from me: always have a notebook at hand when listening podcasts! The information comes to you at the speed of light. Most of the tips given in the podcasts I listen to are sooo useful, I don't want to miss out on them. It's also quite strange how my to-do list has grown since...

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5 Ways to start a business next to a job

Uncategorized Jun 10, 2019

You want your own business. Blog. Instagram page. Whatever. But you don't know where to start. Listen, I feel you. I have been developing personal projects for the past 3 years. Some successful, some...not so much. It's all a matter of falling down 3 times, and getting back up 4. And I've all done this next to a (full-time) job. It is possible, and let me give you 5 ways to start a business next to a job. You can read the text, or watch the IGTV video below!

start a business next to a job

1. Work part time

This is the most obvious tip I can give you. Try to find a job that allows you to work 4 days a week, or if possible less. Use the free day to work on your own business or project. If you don't have the possibility to work part time, you can find a job that has shifts. I work full time in different shifts. Some days I start early, so I can work in the afternoon after work. And other days I start late, so I have time to do things in the morning. It really isn't weird to have a regular job next to your projects....

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