5: Tips on how to define your ideal client

Uncategorized Jun 12, 2019

Do you have any idea who your services or products are meant for? I'm sure you've thought of a target audience (female, 25-40, high income), but have you thought of any specific problems your audience might have?

The secret to online marketing success is speaking to one specific person. Your reader needs to feel understood in order to see you as an authority figure on your expertise.

Figuring out what that specific issue is and how you can tap into that in your Instagram marketing is a difficult subject. That's why I recorded this podcast!

Biggest takeaways from this podcast

  • Why is it important to know who you're talking to?
  • Different types of problems
  • Understanding the sales rainbow
  • Defining pain points
  • 4 things your ideal client wants

Thanks for listening!

Thank you so much for tuning in to this episode! 

If you liked this episode, and would like to hear more, please feel free to leave an honest review on iTunes.

Any podcast topic suggestions? Drop me a DM on Instagram & I'll be sure to answer your business, sales, Instagram & mindset questions in the next podcast episode. 

Loves, Gillian

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