You want your own business. Blog. Instagram page. Whatever. But you don't know where to start. Listen, I feel you. I have been developing personal projects for the past 3 years. Some successful, some...not so much. It's all a matter of falling down 3 times, and getting back up 4. And I've all done this next to a (full-time) job. It is possible, and let me give you 5 ways to start a business next to a job. You can read the text, or watch the IGTV video below!
This is the most obvious tip I can give you. Try to find a job that allows you to work 4 days a week, or if possible less. Use the free day to work on your own business or project. If you don't have the possibility to work part time, you can find a job that has shifts. I work full time in different shifts. Some days I start early, so I can work in the afternoon after work. And other days I start late, so I have time to do things in the morning. It really isn't weird to have a regular job next to your projects. On the contrary, a job can give you the financial stability you need and teaches you things about business you wouldn't have learned otherwise.
These days, it's possible to schedule things ahead of time. For example, you can use tools like Hootsuite or Buffer to plan social media posts on different channels. You can write up your posts, add pictures and hashtags and let them post automatically during the week. Tools like Boardbooster and Tailwind can automate Pinterest posting. Preview App is perfect for planning Instagram posts. Use Mailchimp or Mailerlite to create automatic newsletters that go out at the most efficient times. You get the point. There are so many ways you can automate your business. You don't have to be online 24/7 to run it.
If you start a business next to a job, you don't have time to waste! You need to schedule your days accordingly. Remember when I said I work full time, but use the mornings and late afternoons to work on my own projects? Yes, I take that very seriously. It means getting up at 6 am sometimes. It means working until 11 pm at night. When things need to get done, they need to get done.
ALWAYS make practical to do lists. For example, don't write down "marketing". Instead, write down "write 2 paragraphs for digital newsletter". You need to break down your to do lists into smaller tasks so that you can check them off quicker. Taking it step by step is key.
"If you want to go fast, go alone. If you want to go far, go together". Keep this in mind whenever you work on your business. Collaborate on projects that are "too big" for you, and delegate tasks that keep you down. You don't have to pay someone to do these tasks. You must have a family member, a friend, an intern or partner who is willing to help you. Find people that support you and your cause. They will be happy to help you reach your goals. Use your network to find the right person. Sometimes you can help each other out (think barter deal).
Yes, I said it. Just do it. There is no easy way. There is no shortcut. Just take your process day by day. You will be tired. And sometimes you will ask yourself why you even bother to work so hard. But at the end of the day, let me just tell you, it's worth it. I feel like you only have 1 life to live and you better make it great. I don't want to settle with a job that I like but doesn't challenge me in every way. I'd rather be dead beat on my couch at the end of my day, knowing that I created something by myself, than come home and stare at Netflix for 4 hours straight. And I know you feel the same. Otherwise you wouldn't be reading this. YOU. CAN. DO. IT. and you will.
Let me know! I would love to meet you. Maybe we can even help each other out. Or chat when things aren't going so well. Or give each other peptalks.